CREDENTIALS

Strategic Content Writer & Digital Content Strategies

I’m a results-oriented content writer with a strong focus on building sustainable brand growth through strategic, audience-first storytelling. My expertise lies in developing and executing digital content strategies that align creativity with clear business objectives. I specialize in evergreen content strategies—creating high-value content that stays relevant, searchable, and impactful long after publication.

Beyond single-platform execution, I design and manage omnichannel content strategies to ensure consistent messaging across websites, social media, blogs, email, and digital campaigns. From research and content planning to writing, optimization, and performance analysis, I approach every project with structure, intent, and long-term scalability in mind.

I believe effective content isn’t just engaging—it’s purposeful, data-informed, and built to strengthen authority, trust, and visibility over time. My goal is to help brands communicate clearly, connect meaningfully with their audience, and grow through content that works today and continues delivering value tomorrow.


Certificate

Management Leadership | Saylor Academy 
  • Leadership Theory 
  • Visionary Characteristic
  • Change Management and Decision-Making
  • Leading Without Formal Authority
  • Managing Groups and Teams
  • Certificate ID : 0989413590MA

Google Ads Creative | Google Skillshop
  • Data-Driven Content Strategy : Have a deep understanding of the understanding of the ABCD framework to design video ad content that effectively drives brand awareness and conversions.
  • Creative Optimization : Implementing effective pacing, framing, and branding strategies to increase watch time.
  • Strategic Execution : Designing contextually relevant ads to drive tangible actions (Conversion) 
  • Certificate ID : 177113573

Digital marketing strategy | SIMPLE LEARN 

  • Learn about, align digital marketing to business objective
  • Create a singular company voice
  • Brand awareness & brand search volume 
  • Identify consumer trend & market research 
  • Certificate code : 8852928

Crafting a winning SEO Strategy | SEMRUSH ACADEMY
  • SEO strategy 
  • How to build, deliver and present your strategy
  • Certificate code : d33bd77f46

SEO Essentials with SEMRUSH ACADEMY
  • Component of SEO
  • Keyword research 
  • Strategy on page SEO
  • Certificate code : 21dd275cd1

Understanding LLMs Prompting techniques | CODESIGNAL
  • Prompt design and development 
  • Mastering Consistent Formatting and Organization for Effective Prompting
  • Crafting Effective Examples for LLM Prompting
  • Certificate ID : course/74

Engineering Output Size With LLMs | CODESIGNAL 
  • From generating short phrase to long articles, learn various techniques for precisely controlling the length and level of detail in AL-generated content.
  • Mastering the art of formulating questions to generated one-sentence summaries, particularly in the context of financial market trend.


Experience

Affiliate content writer | Agoda   (2022-2023)
  • Writing and publishing hotel and travel destination reviews for the Agoda affiliate platform.
  • Conducting keyword research for search engine optimization (SEO).  

Freelance content writer | tour travel    (2022 - 2024)
  • Developed content strategy to increase brand awareness on social media and company blogs.
  • Developed content strategy to increase brand awareness on Social media
Freelance content writer | Various Clients  2023 - present 
  • Conducted audience research to tailor messaging for different demographics
  • Collaborated with designers to produce cohesive multimedia content
  • Analyzed performance metrics to refine content strategy