Content Strategy, Copywriting, SEO/AEO/GEO, Content Planning
Digital Content Strategist & Copywriter specializing in audience-centric content that supports long-term business growth. Experienced in combining strategic thinking, AI-powered workflows, and content planning to create educational, engaging, and value-driven content across digital channels.
Skilled in audience research, content strategy, SEO-focused content planning, and persuasive copywriting. Adept at translating complex topics into clear, actionable content that builds brand authority, strengthens audience trust, and improves engagement.
Passionate about developing sustainable content ecosystems that help brands attract, educate, and nurture their audiences throughout the customer journey.
Certificate
Prompt Engineering for Everyone | CODESIGNAL
- Mastering Consistent Formatting and Organization for Effective Prompting
- From generating short phrase to long articles, learn various techniques for precisely controlling the length and level of detail in AL-generated content.
- Mastering the art of crafting prompt that are as concise and effective as possible.
- Advanced Techniques in Prompt Engineering ( Covering brainstorming, system prompt optimization, the chain of thought method, and iterative construction)
- Certificate ID : course - path / 16
Generative AI for everyone | CODESIGNAL
- Generative AI for Professionals
- Ethics and responsibility in the use of AI
- Generative AI - The Next Frontier: Voice, Video, and More
- Using AI for Brainstorming and Idea Generation.
- Certificate ID : course-path / 487
Management of Marketing Communications | University of Arizona at Coursera
- Understand consumer behavior and cultural influences to create effective, insight‑driven marketing communications.
- Craft persuasive messages and customer personas using behavioral insights, storytelling, and cultural branding techniques.
- Design integrated marketing and media strategies that move customers from awareness to advocacy across the journey.
- Certificate ID
Google Ads Creative | Google Skillshop
- Data-Driven Content Strategy : Have a deep understanding of the understanding of the ABCD framework to design video ad content that effectively drives brand awareness and conversions.
- Creative Optimization : Implementing effective pacing, framing, and branding strategies to increase watch time.
- Strategic Execution : Designing contextually relevant ads to drive tangible actions (Conversion)
- Certificate ID : 177113573
Management Leadership | Saylor Academy
- Leadership Theory
- Visionary Characteristic
- Change Management and Decision-Making
- Leading Without Formal Authority
- Managing Groups and Teams
- Certificate ID : 0989413590MA
Digital marketing strategy | SIMPLE LEARN
- Learn about, align digital marketing to business objective
- Create a singular company voice
- Brand awareness & brand search volume
- Identify consumer trend & market research
- Certificate code : 8852928
Crafting a winning SEO Strategy | SEMRUSH ACADEMY
- SEO strategy
- How to build, deliver and present your strategy
- Certificate code : d33bd77f46
SEO Essentials with SEMRUSH ACADEMY
- Component of SEO
- Keyword research
- Strategy on page SEO
- Certificate code : 21dd275cd1
Experience
Affiliate content writer | Agoda (2022-2023)
- Writing and publishing hotel and travel destination reviews for the Agoda affiliate platform.
- Conducting keyword research for search engine optimization (SEO).
Freelance content writer | tour travel (2022 - 2024)
- Developed content strategy to increase brand awareness on social media and company blogs.
- Developed content strategy to increase brand awareness on Social media
Freelance content writer | Various Clients 2023 - present
- Conducted audience research to tailor messaging for different demographics
- Collaborated with designers to produce cohesive multimedia content
- Analyzed performance metrics to refine content strategy